She Leads Consulting is a family owned business operated by three generations of highly successful women business owners, managers and leaders (and one supportive spouse, Keith). Our mission is to provide practical solutions to common challenges facing women leaders. We offer over 100 years of combined experience operating, owning, managing and leading in a wide range of industries; building expertise in an impressive array of business practices; and successfully and profitably delivering the missions of multiple businesses, companies and organizations. Our combined experiences have prepared us to offer professional consulting services designed to help YOU succeed as a business owner, manager, or a leader at any level in small, mid-size or large organizations.
Let us introduce Ourselves
DeeAnna Heavilin is one of the three strong women co-owners of She Leads Consulting and the entrepreneurial spirit of the business. DeeAnna has been leading teams of business consultants since her graduation from Texas A&M business school in 2011. She owns multiple small businesses herself, including an online women’s clothing boutique, Buttoned Up, that boasts a client list of over 10,000 women. She also co-owns Aqua Lashes Lash Lounge of Corpus Christi, a service offering women of the area quality, high-end eyelash extensions. DeeAnna began her career as a project manager and client consultant for a major specialized business software company where she led client site visits and worked closely with business owners to gain control of their inventories, sales, receivables, and billing. She also developed the policies and procedures used by all the company’s trainers and software consultants. DeeAnna has spent more than 5 years working alongside her husband, Keith, as an operations manager in the automotive sales industry where she oversees all operational, administrative and human resource functions and specializes in automobile financing.
DeeAnna’s experience with small business development and ownership has equipped her with a keen awareness of what makes small businesses and their entrepreneur founders successful. She specializes in business plan development, data analytics, and process plans for small businesses. Her strength is working one-on-one with business owners to increase their understanding of industry benchmarks while coaching them through common hurdles and pitfalls of operating a small business. DeeAnna brings the following unique talents to the She Leads experience: extensive knowledge of small business Key Performance Indicators (KPIs); the demonstrated ability to effectively lead teams; experience applying innovation and creativity to solve problems; incredible interpersonal skills; first-hand knowledge of work-life balance and issues affecting working women; expertise in generational service and product needs and behaviors; a thorough understanding of the millennial market segment’s social media and e-marketing experience; expertise with a variety of web marketing and sales channels including blogs, podcasts, online chat, Youtube, Facebook, and many more. “My favorite thing about our data diving sessions is that we are able to teach our clients a whole new language,” said DeeAnna. “They’re obviously passionate about their industry and business, but the numbers side sometimes doesn’t come as naturally. I really enjoy working alongside business owners and developing a plan that not only helps their bottom line but gives them freedom in every sense of the word; time freedom, financial freedom, freedom from worry. Empowering business owners to run the best version of their business and live their best lives is extremely rewarding for me.”
DeeAnna spends an abundance of time participating in multiple community service groups including Rotary International, Island United Political Action Committee, and Leadership Corpus Christi. DeeAnna is an active member of her church, Padre Island Baptist. DeeAnna is Dana’s daughter and Debra’s granddaughter. She lives with her husband Keith and their two precocious toddlers on Padre Island in Corpus Christi, Texas.
Dana Sisk, co-owner of She Leads Consulting, has held positions of progressive responsibility in the financial services and banking industry for over 25 years. Dana is currently the Executive Vice President of the largest credit union in South Texas, Navy Army Community Credit Union. Her responsibilities include oversight of all accounting/finance functions, human resources, information technology, branch and electronic operations, and risk/compliance functions. She joined Navy Army as their Chief Financial Officer in 2006. Under Dana’s leadership, the credit union has grown to over 160,000 members with deposits and assets over $2.7 billion; 16 branch locations located across with South Texas plus a full service Real Estate Center; and over 500 employees.
Dana brings an impressive skill set to the She Leads team. Her areas of expertise include: comprehensive budgeting, accounting, finance and audit knowledge; proficiency in both tactical operational delivery and strategic planning; extensive experience with delivery of technology services, systems and projects including digital payments services and accounting systems; broad compensation and benefits management background; thorough understanding of the application of regulatory and legal requirements in a business setting; risk and compliance management; and well-developed employee engagement and leadership skills.
A native of Tennessee, Dana earned an accounting degree from Tennessee State University in Nashville, and a Masters of Accountancy at Texas A&M University in Corpus Christi, Texas. Dana is also a licensed Certified Public Accountant (CPA). She is a past president and active member of the Rotary Club of West Corpus Christi and a graduate of Leadership Corpus Christi. As a Rotarian, Dana believes in Service Above Self: “I am happiest when I’m able to use my time and skills helping others. I owe much of my own career success and personal achievement to the advice and encouragement of mentors in my past. I’m always looking for ways to pay it forward.”
Dana lives on Padre Island in South Texas where she spends her free time on the water with her husband Donovan, their 3 daughters, and 2 tiny grandchildren. Dana is mother to DeeAnna, daughter of Debra, and mother-in-law to Keith!
DEBRA S. HOLLAND
Debra S. Holland is the Commissioner Wage and Investment (W&I) Division of the Internal Revenue Service (retired) and one of the co-owners of She Leads Consulting. Debra has more than 40 years of leadership experience, with more than 12 years as an IRS executive. As the Commissioner W&I from 2013 until her retirement in 2017, Debra led the largest business division in the IRS with over 47,000 employees, 70 executives and 2,000 senior managers. She was responsible for the administration of tax laws governing all individual wage earners in the United States. Debra’s programmatic responsibilities included: tax return processing for all of America’s taxpayers with over 150 million (M) individual, 30M partnership/corporate and 30M employment tax returns processed annually; issuing 104M individual refunds totaling $304 billion each year, delivering customer service by responding to 50M phone calls, 20M letters and correspondence, and 300M online refund inquiries each year; overseeing face-to-face assistance at 400 walk-in Taxpayer Assistance Centers; and ensuring annual development, updating, publishing and distribution of 10,000 tax products (forms, instructions, publications). She also was responsible for compliance activities for W&I taxpayers which included administration of refundable credits and completion of up to 400,000 earned income tax credit audits annually; and oversight of the IRS’s civil refund fraud protection and identity theft prevention programs. Debra oversaw a $2.3 billion budget. Her team’s accomplishments included implementation of numerous legislative mandates such as the Affordable Care Act, Health Care Tax Credit, Individual Identification Number program overhaul, and hundreds of annual tax code changes and updates.
Debra’s contributions to the She Leads team include: extensive, highly successful leadership experience at a senior executive level; passionate commitment to employee satisfaction, empowerment and development; a keen focus on the importance of vision and mission to influence business success; extraordinary strategist and strategic thinker; strong political savvy and external awareness competencies gained in part through ongoing interactions with Congressional members and staffs and the media; significant experience with large business process ecosystems; extensive knowledge of business process readiness and large technology deployment; extensive budgetary and strategic investment planning experience; strong risk identification and management know-how; acute decision-making skills, ability to assess impacts and implications and lead successful execution; and an intense commitment to public service and the highest ethical standards.
Debra began her IRS career in government service in 1986 and attended Columbia College where she majored in Accounting. She earned the prestigious Presidential Rank Award (Meritorious) in 2014 and the IRS Robert E. Wenzel Excellence in Service Award in 2017. Her personal leadership story is one of triumph over adversity, from young mother and high school drop-out to one of the top women executive leaders in the IRS. Debra remains humble, stating, “It was my great honor to serve the employees of the IRS and the taxpaying public.” Debra is the proud mother of Dana, grandmother of DeeAnna, and Keith’s grandmother-in-law.
Keith Heavilin is a co-owner of She Leads Consulting and the owner of YellowFin Digital, a website development and marketing firm. Keith employs a staff of expert programmers, webmasters and web designers who develop professional business websites, create innovative business applications, and supply digital marketing services. Keith is also the General Manager (GM) of Corpus Christi Autoplex, an automobile sales company.
Keith has successfully owned and operated small businesses since he was 20 years old. With a cash-out refinance of the home he bought at 18, he dropped out of his Sophomore year at the University of Tennessee to open his first business, Cork & Bottle, a wine and liquor store.
Keith’s management portfolio includes development of four unique businesses in four distinct industries, which he led from initial start-up to maturity and acquisition. Keith brings a unique talent in managing and leading start-ups and rescuing distressed small businesses. Before recently engaging Corpus Christi AutoPlex, he spent six years as the GM of a group of three highly profitable, full service buy-here-pay-here car dealerships where he oversaw the daily operations of sales, service, asset management, up to 150 employees and a $38 million collection portfolio.
Keith’s strengths include: extensive knowledge of internet business practices; customer service, sales and marketing expertise; broad accounts receivable and debt collection experience; sound knowledge of contracting and vendor management; strong leadership skills honed by leading, developing and motivating employees and teams; and extensive and profitable application of small business management principles and practices; and a proven track record of enhancing business revenue by implementing efficiencies and improving technology, operating procedures and staffing models. Keith’s motto is “SHOW UP.” According to Keith, “I have found that when I “SHOW UP” and meet or exceed my customers’ expectations, those working with me see that success and stretch to do the same. When we reach for more, we all succeed.”
Keith is a devoted Rotarian and serves on the Corpus Christi City Ethics Commission. He is also a member of the Island United Political Action Committee, a non-partisan group with a mission to facilitate forums of candidates and voters to ensure informed voting in local, state, and federal elections. Keith is an active member of his church, Padre Island Baptist. He is the husband of DeeAnna, son-in-law to Dana, and grandson-in-law to Debra. Keith lives with DeeAnna and their two small children on Padre Island where he enjoys fishing, grilling, and brainstorming his next start-up idea.